Five Reasons Social Media Matters

Social Media

Social Media is more prevalent then ever in not only our everyday lives, but in the way that businesses interact with us. We’ve gathered up five real life examples of ways businesses are utilizing social media to both reach new audiences, whilst engaging their already existing ones.

1.) Emerson Salon

Emerson Salon makes extensive use of social media and the internet in their business model, and creates a very personal connection with people who are interested in coming to their hair salon. Users are able to find out more about the stylists, book appointments online and share it with friends; as well as tweet about products they like on both the website and the company blog. This all ties together for a social experience that is viral in nature and takes away alot of the guesswork that comes with finding the salon that is “right” for you.

2.) Starbucks

Starbucks is a shining example of how to do social media right. From their Free Pastry Day Event that brought in over one million people to stores in one day alone, to their also recently announced nationwide loyalty program partnership with the location based service Foursquare, one would be hard pressed to find a brand that is embracing social media more than Starbucks.

3.) South Africa World Cup

Social media has exploded around the football world. From blogs to live streams to mobile apps, new initiatives are being launched daily to help promote the World Cup, like Foursquare’s partnership with CNN to create two new World Cup Badges and over 100 global viewing parties. Social media has exploded in sports over the past couple years, and it shows no sign of slowing down.

4.) i-D Fashion Magazine

British style fashion magazine i-D launched a Facebook application and contest in an attempt to find new stylists for their magazine by allowing users to assemble outfits from E-Retailer Yoox’s online catalog which users voted on. The 10 with the most votes were sent to the editors at i-D magazine, with the winning style being used as inspiration for a shoot in the magazine’s September issue.

5.) Levi’s Friends Store

Levi’s was one of the first major brands to integrate Facebook’s social plugins into their online shop with the Levi’s Friends Store, turning it into a social shopping experience. Customers are able to share Levi’s products with their friends, view most liked products across their network, as well as like products and put them on their profile. All of these features combine to make buying jeans more fun.

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